Word: cross
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...more risk-averse candidates, the two parties are creating elaborate lists of voting-age adults and cross-referencing them with consumer and demographic information, all with an eye toward sending out the most tailored communications possible. "No one under 35 wants to hear the same message about Social Security as someone over 65," says Crawford, "and there's no reason why they have to. On one issue, you can make four or five ads targeting entirely different groups. It's cheap because you don't have to pay for airtime, and because I don't need to book a studio...
...things that's fascinating about Patterson is his total lack of interest in received wisdom; another is his complete confidence in his own judgment. With 1992's Along Came a Spider, the first novel in his Alex Cross series, Patterson knew he'd written a best seller--so he took control of the way it was designed and marketed. When his publisher told him it wasn't interested in running a TV campaign, he called in a few favors at J. Walter Thompson and shot the ad with his own money. He wasn't jazzed about Spider's cover...
...give a hundred percent the whole way,” Mikula said. “I think the fourth quarter we had a lapse in energy. That three-goal run really did us in.” Harvard will have a chance to redeem itself tomorrow at Holy Cross, which has lost its first four games of the season. “To see positive results we are going to need to play four full quarters,” Mikula said. “We need to bounce back and prove ourselves in the lacrosse community, and I think...
...NCAA championships this past weekend in Fayetteville, Ark. senior Samyr Laine and sophomore Lindsey Scherf respresented the Harvard track and field teams by competing in the long jump and the women’s 5000- and 3000-meter runs, respectively. Laine, who was named U.S. Track and Field and Cross Country Coaches Association Division I Northeast Region Field Athlete of the Year, jumped 15.48 meters in his third and final attempt to place 12th in a field of 17 competitors. Lane also fouled on his first attempt and landed a jump of 14.95 meters on his second. Scherf, in only...
...what really made me nervous was waiting to be cross-examined by Milosevic himself. Since the beginning of the trial eight months ago, he has proved quite skilled in humiliating witnesses and making them look silly and confused. And though my closet is mostly skeleton-free, I was worried about what sort of dirt his people in Belgrade had been able to dig up on me. I tried to relax, but after a while felt I had forgotten everything I ever knew about Vukovar, and feared I would end up answering his questions with tips on anti-cellulite treatments...