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Swiss was born four months ago of a hasty merger between the defunct national airline - crippled by a failed expansion plan and the post-Sept. 11 travel drought - and its regional subsidiary Crossair. Banks, private industry and the government chipped in ?1 billion to launch the company. To signal a new era while capitalizing on Swissair's traditional image of quality, the name and logo were changed only slightly. The fleet of 128 planes serves 126 cities in 60 countries, 30% fewer destinations than before the merger. "Some people expect this airline to follow Swissair's model," says Stephane Garelli...

Author: /time Magazine | Title: A Very Bumpy Takeoff | 8/5/2002 | See Source »

...since it is filling only 60% of its seats. Yet some industry experts say the results are not bad for a start-up, and the airline is expecting to turn a profit in 2004. But there are other storms as well. One is an increasingly bitter dispute with former Crossair pilots. Their union has rejected a proposed 16% salary increase on top of last year's 28% raise, saying that former Swissair pilots were offered a better deal. Industry insiders say long-standing animosity between Swissair and Crossair pilots is at the root of the bickering. Different corporate cultures pitted...

Author: /time Magazine | Title: A Very Bumpy Takeoff | 8/5/2002 | See Source »

...draft plans for its second restructuring in five months. The airline will now concentrate on higher-margin business travel in Europe and scale back its long hauls by 25%. Swissair said it would cut 3,000 jobs at its catering subsidiary, Gate Gourmet, and merge with its regional airline Crossair into a single carrier, resulting in thousands more job losses. "It?s the beginning of a more realistic time," said Sepp Moser, an industry analyst. A prominent industrialist, Ulrich Bremi, was named to head a panel that is trying to raise an estimated $1.9 billion in fresh capital to keep...

Author: /time Magazine | Title: Fighting To Keep The Planes Aloft | 10/8/2001 | See Source »

...bailing out of another regional French carrier, AOM/Air Liberté, which was also generating millions of losses. "The exit from France should further reassure our stakeholders that we are committed to resolving loss-making minority airline participation issues and to fully focus on our core airline business, Swissair and Crossair," Corti said...

Author: /time Magazine | Title: Turbulent Times for Swissair | 8/20/2001 | See Source »

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