Word: crossen
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Dates: during 1990-1999
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...will begin a widespread advertising campaign to promote the drug directly to the public. (The company begs to differ: it claims it is planning only to "educate" the public about obesity.) Just three months after the introduction of Redux, doctors are writing 85,000 prescriptions a week. Says David Crossen, an analyst for Montgomery Securities in San Francisco: "What we have here is probably the fastest launch of any drug in the history of the pharmaceutical industry. Our projection is that this product will hit $1 billion in sales in five years...
...often exaggerated figures are used deliberately to mislead, raise money or advance an agenda. "Many statistics are generated by people who have a vested interest," notes journalist Cynthia Crossen, who is writing a book on how numbers are manipulated. The American Cancer Society has said 1 in 8 or 9 U.S. women will develop breast cancer, though the frightening statistic is based on women having an unrealistically long life-span. Environmental organizations tend to present the most alarming scenarios to pump up the threat of global warming. Hard-line politicians and gun lobbyists frequently cite figures creating the impression that...