Word: crossley
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Dates: during 1960-1969
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Rocky's camp countered with a commissioned sampling by another veteran pollster, Archibald Crossley, who had surveyed the nation's nine major industrial states and found that the New Yorker could easily coast past both the Democrats, while Nixon would tie with McCarthy and defeat Humphrey by only three points...
...June, when they formed the National Committee on Published Polls to publicize standards for their opinion surveys. Last week, when their contradictory reports appeared, Harris called George Gallup Jr., whose famous father was traveling in Europe, and persuaded him to join in an unprecedented joint public statement. After consulting Crossley, they issued a complicated collective verdict. If their three polls were "plotted out sequentially, as though they were conducted by a single organization, using the same sampling techniques and the same question-asking techniques," they concluded, then 1) a Nixon-Humphrey race would be extremely close, "with Wallace perhaps holding...
...Crossley's poll was taken between July 21 and 26, and Harris' between July 26 and 29. Some analysts point out that as Harris was doing his sampling, Rockefeller's saturation advertising and personal campaign activity was reaching a peak, while Nixon was vacationing briefly and Humphrey was recovering from...
Sheer Volatility. Most pollsters agree that a sampling of something like 1,500 people yields a fairly comprehensive picture of national trends and opinions. For last week's sampling, Gallup used 1,156 interviews gathered from throughout the country, Harris 1,346 and Crossley 1,976. All but 219 of Harris' samplings were reinterviews...
...critics have called for state control of polls, or outlawing them altogether, but that would probably amount to unconstitutional censorship of what has become a lively branch of journalism. Polls are here to stay, and pollsters have an obligation to make them even more honest and accurate. Gallup, Roper, Crossley, Mervin Field, Joe Belden and others have begun a drive for self-regulation, calling on their colleagues to disclose exactly what question was put to how many people, as well as when and where...