Word: crossley
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Many other faces were red. The Crossley poll's Archibald M. Crossley had given a final prediction of Dewey's election by 51% (to Truman's 42%). Fifty Washington correspondents, most of them bureau chiefs, had unanimously predicted a Dewey victory in a Newsweek poll. On election night the Chicago Tribune headlined: DEWEY DEFEATS TRUMAN. In a pre-election photograph, LIFE had unreservedly captioned Dewey "The next President." TIME was just as wrong as everybody else...
...Princeton, N.J. office, Dr. George Horace Gallup riffled contentedly through the answers. A big, friendly, teddybear of a man with a passion for facts & figures, Pollster Gallup has been finding needles in the U.S. haystack for the past twelve years. Other pollsters, like Elmo Roper and Archibald Crossley, have been doing it just as long. But George Gallup's four-a-week releases to 126 U.S. newspapers have made the "Gallup Poll" a household word and Gallup the Babe Ruth of the polling profession...
...underestimated Franklin Roosevelt's popular vote by 7% (Roper was off only 1%, Crossley was off 7%). But in 196 elections since then his average error in estimating the popular vote has never been greater than 4%; since 1940, never greater than 3%. In 1940 he called the turn within 3% (Roper was within 1%, Crossley within 4%); in 1944 within 1% of the civilian vote (Roper within less than 1% and Crossley within 2% of the combined civilian and soldier vote...
...Tobey (B); second, Black (RIS); third, Cashman (RIS); fourth, Castrano (RIS). Time--4 min., 25 8/10 sec. Two-mile run--Won by Black (RIS); second, Cameron (RIS); third, La Flamac (RIS); fourth, Rosenfeld (H). Time--10 min., 16 9/10 sec. 120-yard high hurdles--Won by Flint (H); second, Crossley (B); third, Dahl (RIS); fourth, Platt (RIS). Time--15 sec. 220-yard low hurdles--Won by Flint (H); second, Corcoran (RIS); third, McCormick (H); fourth, Crossley (B). Time--24 3/10 sec. Polt vault--Won by Harwood (H); tie for second between Torrey (H) and Sherman (RIS); fourth, Lawrence (H). Height...
C.A.B.'s passing boomed Hooper. Of Crossley's 92 exclusive clients, 80 had switched to Hooper last week. Until a better system comes along, radio would continue to judge itself by telephone...