Word: crossleys
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Dates: during 1940-1949
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Radio's most famous linesman passed into limbo last week. The Cooperative Analysis of Broadcasting, Inc., sponsor of the "Crossley rating" system, closed its Manhattan office and went out of business. Cause of death: radiomen decided last summer that the industry-financed C.A.B. was duplicating the independent telephone poll of C. E. Hooper (TIME...
...radio's newest and freshest programs, Request Performance (TIME, Feb. 11), was sacked last week by Campbell's Soup, effective April 21. Reason: the show's Hooper and Crossley ratings were not high enough...
...Were You Listening?" The two major radio pollsters, C. E. Hooper, Inc., and Crossley, Inc., compile their reports solely from random telephone calls. Hooper gathers its evidence by dialing 1,350 homes (per half-hour program) selected indiscriminately from telephone directories. Four questions are asked: "Were you listening to your radio?" "What program?" "Over what station?" "What is advertised?" To make this twice-monthly national poll, Hooper has representatives in 32 major cities...
...Crossley, also using the telephone method, keeps an interviewing staff busy in 81 U.S. cities. Neither company pretends to judge a program's merits...
...propaganda shows, Quinn says, "We have better audience reaction, we get more fan mail, our Crossley [listener rating] goes up." His explanation: listeners are already interested in the subjects. To test the program's pull, Fibber & Co. were given exclusive rights to one OWI plug, an appeal for merchant seamen. The War Shipping Administration said that "responses doubled the next...