Word: crossleys
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Dates: during 1940-1949
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...stocky, cocky C. E. Hooper, head of one of radio's two big program surveying concerns (the other: Cooperative Analysis of Broadcasting, which gets out the "Crossley" ratings), the results were a personal triumph. He had long maintained that, since daylight saving means little to 70% of Americans except through their radio dials, broadcast schedules ought to stick to standard time...
More helpful, perhaps, were certain figures in the annual Crossley summary on program popularity released in Broadcasting this week by the Cooperative Analysis of Broadcasting. Although confined to evening programs, they strongly suggested that at least one type of program could be safely substituted in daytime for a few of the sadder washboard weepers. From October 1940 to April 1941, Drama & Serial Drama had an average popularity rating of 11.7, with 28% of evening time on the air. Only 1.2 behind in popularity was Classical & Semi-Classical Music at 10.5, but this type of program had only 3.2% of evening...
Since last summer Report to the Nation has had about the toughest spot CBS could give it-opposite NBC's super-popular Fibber McGee and Molly (TIME. April 22, 1940). CBS regards its Crossley rating, maintained somewhere between four and six, as a triumph under the circumstances...
...Berlin songs in Washington but recorded them for Victor last week, sang one of them on the CBS-Lucky Strike Your Hit Parade. He has been vocalist and master of ceremonies on that program for a year and a half, has helped in the steady rise of its Crossley ratings, until the "hits" it presented turned out to be non-ASCAP songs like Jeanie With the Light Brown Hair...
...that still possesses few big names of its own, Jack Benny is a valuable prestige property. With a superb timing, and a disarming shuffling diffidence as his stock in trade, he has led the radio field for eight of his nine broadcasting years. But few days after his superfete, Crossley (Cooperative Analysis of Broadcasting) released its latest ratings. First on the list, instead of Benny, were the everlasting corn-belt comedy favorites, Fibber McGee & Molly. Benny stood second highest...