Word: crossleys
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Dates: during 1940-1949
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Kidding himself, breakfast foods, Mother, and "Orson," he sashayed through a primer that contained a lot of deft, well-timed writing. He produced some more than casually turned lyrics, and a good deal of information about what goes on in a radio studio.¶stood for Crossley ratings. M was for Mother ("All mothers are wise, and most of them speak with a sectional accent"). O was for Orson, celebrated in a lyric commencing "Who is Orson? What is he, that all the critics hail him?" and ending "All is well that ends with Welles." At Q, quizzes came...
With two months to go before their first year on the air is completed, NBC's Quiz Kids this week were hard on the heels of NBC's Information Please. The juniors' Crossley rating was 11.6 against 11.9 for the senior masterminds. Last week the Quiz Kids did their stuff for the largest audience in radio when they appeared as guests on Jack Benny's Jell-O show. And Jack Benny once again proved himself the most astute gentleman in radio by tying up with the infant marvels for four combined broadcasts...
...critical standards of radio are as simple as a stone ax. The program that attracts the biggest audience is the best program. The highest accolade that radio can offer is conferred on aerial shows by a statistical organization, Cooperative Analysis of Broadcasting (Crossley). Last week C. A. B.'s Manager Alcuin Williams Lehman, in the pages of the trade journal Broadcasting-Broadcast Advertising, conferred radio's patents of nobility...
...radio's big ten were the deftly written serial The Aldrich Family (sixth), the schmalz of Band Leader Kay Kyser (ninth), the soap-opera One Man's Family (tenth). Beating the graven image Charlie McCarthy by a whisker, Jack Benny led the pack for 1940. Others in Crossley's peerage: Fibber McGee & Molly, the Lux Radio Theatre, Bob Hope, Kate Smith, Major Bowes...
Biggest rise, according to the Crossley findings, was that of The Aldrich Family, which was in 40th place a year ago. Biggest fall was that of Pot o' Gold, which plummeted from 10th to 57th place. Gratifying to radio's peers and commoners alike were Crossley's observations that programming had improved, that radio had more people by the ear than ever...