Word: crossleys
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Radio's most famous linesman passed into limbo last week. The Cooperative Analysis of Broadcasting, Inc., sponsor of the "Crossley rating" system, closed its Manhattan office and went out of business. Cause of death: radiomen decided last summer that the industry-financed C.A.B. was duplicating the independent telephone poll of C. E. Hooper (TIME...
C.A.B., organized by radio advertisers in 1929, early hired pioneer market researcher Archibald M. Crossley* to measure the unseen audience. In up to 81 U.S. cities for 16 years, Crossley aides thumbed through telephone directories, called subscribers at random, asked them what program, if any, they were listening to. By this method, C.A.B. tried to estimate the number of telephone subscribers tuned in to any show. No attempt was made to learn what they thought of the broadcast. The fact of listening was enough. Soon, "Crossleys" were used as defense for programs good & bad. But even top stars like Jack...
...radio's newest and freshest programs, Request Performance (TIME, Feb. 11), was sacked last week by Campbell's Soup, effective April 21. Reason: the show's Hooper and Crossley ratings were not high enough...
...Were You Listening?" The two major radio pollsters, C. E. Hooper, Inc., and Crossley, Inc., compile their reports solely from random telephone calls. Hooper gathers its evidence by dialing 1,350 homes (per half-hour program) selected indiscriminately from telephone directories. Four questions are asked: "Were you listening to your radio?" "What program?" "Over what station?" "What is advertised?" To make this twice-monthly national poll, Hooper has representatives in 32 major cities...
...Crossley, also using the telephone method, keeps an interviewing staff busy in 81 U.S. cities. Neither company pretends to judge a program's merits...