Word: crossleys
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...propaganda shows, Quinn says, "We have better audience reaction, we get more fan mail, our Crossley [listener rating] goes up." His explanation: listeners are already interested in the subjects. To test the program's pull, Fibber & Co. were given exclusive rights to one OWI plug, an appeal for merchant seamen. The War Shipping Administration said that "responses doubled the next...
...last week, including some soldier votes, stood at 53.4% for Roosevelt. His total civilian vote was about 52.5%-exactly the estimate of FORTUNE'S secret civilian ballot. FORTUNE'S other estimate of 53.6%, based on a series of questions, was about 1% high; Gallup, and Crossley about...
...Crossley poll included an estimate of the soldier vote, its prediction: Roosevelt, 52.2%; Dewey...
...route to a Florida conference with Albert Lasker. He had just signed up Charlotte ("So Long Letty") Greenwood for his summer radio program while Bob Hope, "Pepsodent's No. 1 property," is on vacation. Luckman says: "Without looking I can tell the seasons of the year and the Crossley ratings just by the tone of Hope's voice when he phones me for a raise...
...shrewd, slangy journal should break into radio was candidly explained by its grizzled, punchy editor, Abel ("Hiya, sonny boy!") Green: "For cash consideration, filthy lucre, publicity. For the durable function of bringing to the air what's good in all branches of show business-a sort of personality Crossley...