Word: crouch
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...gift of producing a flow of facile, taut dialogue. Finally, the cast is enthusiastic and, in the main, knows its craft. Madge Evans, despite a vigorous between-acts clawing from the Bergman acolytes, is fluent, intent on what she's doing, and very good to look at: and Richard Crouch is quick, practical, and harried as a stage manager...
Their pleasant surprise was shared by Lucky Stores, Inc. and its burly, pink-faced president, Charles Crouch, 49. As an experiment he had hired New York's Raymond Loewy Associates to see if barnlike, depressing super markets could be imbued with some beauty. Crouch had an idea it would help lure in housewives. When he opened his $248,000 store, Crouch thought it was beautiful enough to gross $39,000 weekly. Last week, when he totted up the first four weeks' take, he found that he had underestimated its beauty; the gross was averaging...
West from Georgia. As the first patron of art in super markets, Charlie Crouch had come a long way from his poverty-ridden Augusta (Ga.) boyhood. "We used to work several months to make enough for a pair of shoes," he says, "and had them half-soled so many times your foot was an inch off the ground." Nourished on hard-won sow belly and corn pone, he swept up in cotton mills, ran errands, jerked sodas and sold papers until he caught the eye of Clarence Saunders, ex-Piggly Wiggly king. When Saunders went broke in 1931, Crouch...
With other ex-Piggly Wigglers, Crouch scraped together $40,000 and bought six Saunders stores on the San Francisco Peninsula. By 1940, the chain had 21 links and an annual gross of $4,708,000. This year, with 30 stores, Lucky expects to gross $28 million...
...Crouch and associates sold their interests in Lucky Stores in 1943 to Manhattan's Blair & Co., Inc. for $276,000 and 20% of the profits for five years. Crouch stayed as president on $46,000 salary. Crouch, who thinks that the grocery business is "one of the sloppiest in the world," had long dreamed of improving it with streamlined super markets. He now plans four more beautiful stores...