Word: crowleys
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Dates: during 2010-2019
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...founder Dennis Crowley says Foursquare counts on users' becoming protective of their little territories. Foursquare is birthed from Crowley's previous effort, a now defunct site called Dodgeball that was bought by Google in 2005 but stuggled to expand beyond a few thousand users. Dodgeball had the map part but lacked the game, and when Crowley left Google in 2007, he tried to figure out how to make his next effort more fun. "Once we started resurrecting Dodgeball, we thought adding game mechanics might make it something really interesting," Crowley says. "And it really took off and became sticky with...
...Partnerships like these are currently free for businesses; Crowley says Foursquare is still trying to figure out how to make rewards even more useful for its members. While Foursquare isn't under any immediate pressure to make money - the site received $1.4 million in an August round of funding - its partnerships with businesses provide at least a hint of the way it plans to turn its traffic into a revenue stream. And in an online world crowded with Next Big Things still struggling to turn a buck, that may be the most revelatory thing about Foursquare...