Word: crowning
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Dates: during 1980-1989
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...found out that many American Indians refused to buy the Apache pickup truck because that tribe had been their traditional enemy. And fundamentalist Christians condemned the Dodge Demon. A few of the pitfalls are obvious. Royalty, for example, sometimes can be a profitable quality to evoke (Monarch, Grand Marquis, Crown Victoria), but there will probably never be an automobile called the Chevy Shah...
...sure enough, Coke's announcement barely made, Royal Crown Cola, also of Atlanta, tried to do Coke one lesser. It said that its Diet Rite Cola, the first diet soft drink ever (1962), will also be sweetened with aspartame and will contain no caffeine or, another first, sodium...
...Though the company's headquarters are in New York City, Kirby operates out of his father's wood-paneled gold-carpeted office in a 175-year-old white clapboard house in Morristown, N J The family owns 43% of Alleghany stock, and Kirby once called IDS the "crown jewel of [our] business affairs. He may resist parting with that jewel at anything less than a royal price...
...couple's seven children, both Crown Prince Akihito, 49, and his brother Hitachi, 47, have inherited their father's hobby.* The handsome, retiring elder son has published 23 monographs on ichthyology; Hitachi specializes in fish tumors. Second in line to the throne is Akihito's eldest son Hiro, 23, who recently left Tokyo to study medieval European history at Oxford...
...house his family in a four-room apartment in the outskirts of Kobe, a port city. Six days a week, he gets up at 7 and eats a Western-style breakfast prepared by his 32-year-old wife Sanae. Then he is out the door and into a Toyota Crown sedan, which he drives 40 minutes to his company's head office in a bustling section of Osaka (pop. 2.6 million...