Word: crowther
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Once, as a "reverse Rhodes Scholar at Yale," chubby Geoffrey Crowther toured Georgia with three other collegians in a ramshackle flivver. He enjoyed every muddy mile of it. Since then, as editor of the Economist, he has covered the U.S.- and the world-like a politico-economic bird dog working a new, field. And he has made the weekly Economist Britain's most influential periodical...
...paper's new London home. Then he cleared his billiard-table-sized desk, and caught a boat train. In Manhattan last week, four hours after stepping off the Queen Elizabeth, he gave the Council on Foreign Relations a lucid lecture on Britain's "concealed inflation" (the Crowther view: an oversupply of demand) and its inevitable end ("we are disconcerted now by the boominess of the boom, as we shall be equally disconcerted by the slumpiness of the slump"). In the next seven weeks he will talk, look and listen his way across the U.S. "to see when...
Phrasemaker for M.P.s. For most of its 104 years, the Economist had been a financial paper for London "City men." It was Crowther who pushed the financial tables into the back pages and brilliantly widened the Economist's horizon. Its best long leaders on world problems and news, written in his own longhand, are a clear synthesis of political and economic reasoning that often echoes in Parliament. Many an M.P. would be tongue-tied if he could not say, as Anthony Eden said last week, "I saw . . . by the Economist. . . ." ("Soft underbelly of Europe" was Crowther's phrase...
Brendan Bracken's Financial News Ltd. owns half the Economist's shares. But Crowther, editor since 1938, answers only to a four-man board of trustees that has met only once in 20 years. In four and a half years, he has increased his small but potent readership from 10,000 to 38,000 (45% of the circulation is outside the United Kingdom). A thousand Americans (out of 4,500 U.S. subscribers) pay $24 a year to get the Economist...
...Editor Crowther, a green-eyed little man who is cheerful as a cherub, perky as a piggy bank, is a prototype but not a proponent of Union Now: besides his American schooling and travels he has an American wife (and five little Anglo-Americans). During the war, to open another, pocket-sized window on the U.S. to Britons, he also edited a monthly mag-azine, Transatlantic. He is a nonsmoker, heavy eater, and a Chablis drinker...