Word: cru
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Dates: during 2010-2019
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...makers argue that the French have for too long clung to a romanticized notion of terroir and a convoluted labeling system, the appellation d'origine controlée (AOC), which makes it difficult for consumers to figure out that a Domaine des Comtes Lafon Volnay Santenots-du-Milieu Premiere Cru is a Burgundy wine - let alone a pinot noir. "This is myopic marketing," says Jean-Claude Mas, a wine maker in the southern region of Languedoc. "And our arrogance caused us to ignore how serious the competition from the New World was." (See how global warming could change the wine...