Word: crucial
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Dates: during 2000-2009
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...Gays have no real political alternative - it's not like anger will send them running to the warm embrace of the GOP. But the Administration realizes it has angered a crucial constituency and is intent on signaling that it will make good. On June 17, Obama held a signing ceremony in the Oval Office to announce new policies that made a number of minor changes to the benefits offered to the same-sex partners of federal employees and foreign-service officers, including sick leave and long-term-care insurance rights. But the core of the President's message was that...
...Swat valley. On Sunday night, denouncing Mehsud as "the root cause of all evils," Owais Ghani, the governor of the North-West Frontier Province, said the government has called on the army to launch a "full-fledged" military operation to eliminate Mehsud and his estimated 20,000 men. The crucial battle may prove to be the most difficult that Pakistan's military has faced on its soil in recent years...
...When Senator John McCain introduced FDA regulatory legislation in 1998, the company spent a reported $100 million successfully fighting it. But since then, Philip Morris has had a crucial realization. With 50% of the U.S. tobacco market already safely in the company's pocket - and more than 50% of 18- to 25-year-old smokers loyal to its top brand, Marlboro - restrictive legislation will effectively lock in its market dominance, preventing any competitors from taking a bite out of Philip Morris' very lucrative business. (See vintage cigarette propaganda...
...Locking in long-term revenue is typical in the sports business and crucial to spending during a downturn. Besides the broadcast deal, by far the world's biggest with a single sports club, Madrid has another season left in its three-year shirt-sponsorship contract with online betting company bwin, and kit sponsor Adidas is signed up until 2012. Although commercial revenue dipped as a share of Madrid's takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that...
Calderón argues that the ability of Mexicans to deal with this challenge will be crucial to luring tourists back. Personally launching the Vive México campaign in his presidential palace, the President focused on selling Mexican character. "Let us tell the whole world that we are a strong nation with a unique unity and identity," he said, "that no matter how hard or difficult the tests we have to face, particularly at the present time, Mexico is united and will overcome them...