Word: crucially
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...discovery like that would give Ellis bragging rights at astronomy conferences for years to come, and it would let Stark finish his dissertation with a dramatic flourish. But far more important, it would give astrophysicists their first real glimpse into a crucial and mysterious era in the evolution of the cosmos. Known as the Dark Ages of the universe, it's the 200 million-year period (more or less) after the last flash of light from the Big Bang faded and the first blush of sun-like stars began to appear. What happened during the Dark Ages set the stage...
...world of secret Swiss bank accounts and starchy "wealth advisers" plotting corporate takeovers and tax dodges with their superwealthy clients over lobster and Ch?teau Margaux. While the banks do offer many perks, it is no longer such a rarefied niche market. For many financial institutions, private banking is increasingly crucial to the bottom line. For example, 46% of Credit Suisse's pretax banking profit in the second quarter of this year was generated by private-banking operations. While retail banks must focus on volume by hawking me-too products to millions of less-wealthy customers, private banks can rack...
...downloads of music videos and TV shows is also a future possibility. Since teenagers will make up a big part of the market, the Coke machines' main payment method is cash (though they accept credit cards). Vodafone's kiosks, however, also accept chip-and-pin debit cards, which is crucial given the handsets retail for a bit more than pocket change, between $55 to $150. Vodafone's goal is simple: it makes no money from selling phones, but from the voice and data traffic they deliver to its network. So it wants to get Vodafone-networked phones into as many...
...supplying energy and replenishing electrolytes, Gatorade and Accelerade deliver more fluid to dried-out cells than plain water does. The Sport Nutrition study says Accelerade beats Gatorade on that score by 15%--important if you're an élite athlete, maybe, but for most of us, not a crucial difference. Also, Accelerade is a bit more expensive and, in my opinion, not quite as tasty as Gatorade, which I sometimes drink just because I like the flavor...
...personal stake in Lenny Bruce for nearly a half-century. I first heard about him in 1959 from the cartoonist Arnold Roth, who was a crucial contributor to the Harvey Kurtzman magazine Humbug, and who lived in Philadelphia, as I did. With a kindness that I think back on with gratitude and bafflement, he befriended this gauche but eager 14-year-old and, in the genial tutorial that was our conversations, recommended that I listen to Lenny's albums...