Word: crucially
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...Locking in long-term revenue is typical in the sports business and crucial to spending during a downturn. Besides the broadcast deal, by far the world's biggest with a single sports club, Madrid has another season left in its three-year shirt-sponsorship contract with online betting company bwin, and kit sponsor Adidas is signed up until 2012. Although commercial revenue dipped as a share of Madrid's takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that...
...Public Plan. Yes, the House version has a government-run option, which Democrats say would be crucial to holding down costs and to provide competition that would, in President Barack Obama's words, "keep insurance companies honest," but which Republicans say would be a deal-breaker. Still, the House model appears to be far weaker than one described in early drafts of the HELP Committee's legislation. If those early drafts are any indication, the HELP version would look a lot like Medicare, with the rates that it reimburses hospitals, doctors and other health-care providers linked to those paid...
...question with lots of facets. What will consumer spending look like? What will government deficits look like? What will my hair look like? But some of the most crucial unknowns have to do with corporate profits. Profits are, after all, what stock prices are supposed to be based on. Stocks have skyrocketed since early March, providing the earliest and strongest signal that the recession might ebb soon. One could even argue that rising stock prices brought optimism that has since begun to show up in real economic data, although if you think too hard about such feedback loops it will...
Kaiser's message to all of the groups is to resist the temptation to cut their programming and their profile. When times are bad, it's crucial to make yourself interesting and vital and to let everybody know you're there. "Organizations that are cutting performances and marketing are going to be the losers," he warns. He also cautions them against reaching for the most familiar programming--Beethoven's Fifth! The Nutcracker! Grease!--in the hope of drawing guaranteed crowds. "I talked to an opera company recently that has done some adventurous programming," he says. "But this season they were...
...crucial question going forward is, What does? How does an interrogator break down a hardened terrorist without using violence? TIME spoke with several interrogators who have worked for the U.S. military as well as others who have recently retired from the intelligence services (the CIA and FBI turned down requests for interviews with current staffers). All agreed with Soufan: the best way to get intelligence from even the most recalcitrant subject is to apply the subtle arts of interrogation rather than the blunt instruments of torture. "There is nothing intelligent about torture," says Eric Maddox, an Army staff sergeant whose...