Word: crude
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...Norwegian playwright himself, Shaw builds an effective and convincing argument in "Heartbreak House" and other plays because his technique--his language, ideas, and situations--is bright and sharp enough to carry his doctrine. Ibsen bases his philosophic appeal on a situation that falls flat, on characters that are crude white and blackest black. The language--whether his fault or that of the translator--is so stilted, so drab that it tends to mire the play in a morass of monotony...
Buckling Oil Line. The rise of 20? a barrel in crude oil prices caused Standard Oil Co. of Indiana to boost its wholesale price on supply-pinched oil products by as much as 1½ a gallon. Standard Oil Co. of New Jersey still held the price line. But it adopted an allocation plan for its dealers...
This time, even Jersey had to go along with the increase and had raised the price it was willing to pay for crude. The industry talked of a possible increase in the retail price of ½? a gallon on fuel oil and gasoline...
...increase would not win any friends for the oil industry. So far this year, crude oil producers' earnings are up 100% over last year. Refinery companies are well up also. With profits at these levels, many an oilman thought that the smart thing for the industry to do was to absorb the crude increase and hold the retail line...
...also takes the bath which has for many years been virtually a DeMille signature. It cannot compare with Claudette Colbert's champion dip, as Poppaea (The Sign of the Cross, 1932) in what pressagents described as $10,000 worth of grade A asses' milk; but in its crude frontier way (a cramped wooden tub) the Goddard bath is effective...