Word: cruiser
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...that risk. He and his associates at Volkswagen/Audi and lately at Ford have started a movement among designers to stop listening to focus groups and start thinking about how their creations connect with real people. There are a few more inspiring cars out there these days - the Chrysler PT Cruiser, the Audi TT, and now maybe the Nissan Altima. But when will this be translated to the mass market? The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there, can't anyone start...
...associates at Volkswagen/Audi and lately at Ford have started a movement among designers to stop listening to focus groups and start thinking about how their creations connect with real people. There are a few more inspiring cars out there these days and you know which they are - the PT Cruiser, the Audi TT, and now maybe the Nissan Altima. But there's a problem. The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there, can't anyone start making a people...
...designed once in the studio and then analyzed and reanalyzed by engineers and marketing experts and constantly redesigned to suit their needs along the way. "It's called paralysis by analysis," says Bryan Nesbitt, the designer who worked with Lutz at Chrysler to create that company's acclaimed PT Cruiser--and who was recruited by GM chief designer Wayne Cherry...
...there's always an element of gut, and of risk. Lutz used his gut to propel a struggling Chrysler to greatness in the 1990s with a series of cars and trucks that initially raised eyebrows internally but have since became household names: the Viper, the Ram pickup, the PT Cruiser...
...only respite from this room are his trips to the antigraft court, the Sandiganbayan, which he decries as "a waste of money. The cars, the helicopters, the riot squad, it costs too much." But he has no choice as he presses himself into a black, bulletproof Toyota Land Cruiser with his lawyers. On Commonwealth Avenue his jeep passes graffiti sprayed on the meridian: FREE ERAP, POLITICAL PRISONER; and then swings into the guarded parking lot behind the building...