Word: cruisers
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...like the old one, with expensive frills like power doors. Overproduction has forced the company to offer incentives of up to $4,000, tempting a loss on every sale. Chrysler even bungled its hottest product. There wasn't enough production capacity to meet demand for the wildly successful PT Cruiser, a hybrid retro minivan/station wagon. So even as auto-industry sales surged to a historic high last summer, Chrysler was beginning to hemorrhage...
...This one with the lights on," Kervin says in a quiet monotone, and pulls his cruiser closer, hoping to find a wild party in hiding. Moving in, they discover that the room is silent...
...auto-industry axiom that the problem is not selling 'em, it's making 'em. The PT Cruiser is assembled in Toluca, Mexico, where about half the car parts, including the engine, are made. The Mexican plant has an eventual capacity of 180,000 cars but will only make 120,000 this year...
Will car buyers love this throwback to the '50s as much as they do the New Beetle and the PT Cruiser? Here's a hint: the Dallas retailer Neiman Marcus has just offered a special edition of 200 T-Birds for sale in its 2000 Christmas catalog. When the phone lines opened in September, all 200 cars, priced at $41,999 each, were sold in 2 hrs. 15 min. That's more like a love bite than a mere peck on the cheek...
Harrington's cruiser, car 296, was damaged heavily. The passengers in the cab had to be extricated by the Cambridge Fire Department...