Word: crusting
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...world by the increasing sophistication and affluence of the consumer. "The consumer is not a moron," says David Ogilvy of Ogilvy, Benson & Mather. "She is your wife." With 1,500 ads a day assaulting his eyes and ears, the U.S. consumer has built up what Ogilvy calls "a crust of indifference." The result, according to a new study by the American Association of Advertising Agencies: he automatically shuts out more than 1,400 of the daily ad pitches, reacts to only...
...chatter about death, "like raising the lid halfway on a multitude of potential horrors," brings him up short against a fact he cannot face, finally drives him insane too. In short, before she kicks off herself, Elisa gives what is left of her country's crumbling upper crust a well-placed foot in its foibles. Though Novelist Donoso, a Princeton-educated Chilean, attends the aristocracy's wake with almost gruesome glee, he seems a trifle wistful when the senile señora stops babbling and gives up the ghost. He should. She has, after all, put plenty...
...Andes are young and violent mountains, not yet fully grown or pacified by time. Still-active volcanoes pock the spiny range running the length of western South America. Avalanches rumble down constantly from the 20,000-ft. peaks. And beneath the earth's jagged crust, fantastic forces grind and churn, producing violent earthquakes-most often in Chile. Of the thousands of big and little tremors recorded around the world each year, about 15% occur in Chile. One quake in 1906 took 3,000 lives. Another in 1939 left 30,000 dead. Five years ago, still another killed...
...space-tracking stations in the islands now spot missiles and satellites. A hundred miles northeast of the island of Maui, a place where the ocean is three miles deep has been chosen for the $71 million Project Mohole-an attempt to drill three miles through the earth's crust to the underlying mantle. A recent business-sponsored survey projected a possible annual income of $100 million for state firms from oceanic re search...
...Times's Curtis was covering an upper-crust Waltz Evening in Boston's Sheraton Plaza Hotel, and she could not resist noting that the ballroom temperature steadily ascended from 59° to 64°, impelled by all that genteel exertion. Nor did she refrain from logging the other leisure pursuits of Mrs. E. Sohier Welch, patroness and architect of the bash. In her spare time, reported Society Reporter Curtis, Mrs. Welch crusades against billboards, litterbugs, and "laws that prevent the sale of birth control devices in Massachusetts...