Word: crusting
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...Harley Davidson FX, is leading a squadron of 700 motorcycle delivery boys mounted on Hondas and Yamahas through Bangkok's Siam Square shopping district to publicize the launch of his new Pizza Company chain. But as he revs the engine on his hog, even this veteran of numerous thick-crust and double-cheese campaigns has his doubts: "What if we bomb...
...that upmarket image is what Heinecke is betting on. He has priced his pizzas higher than his rival's and is offering 30 varieties with a choice of three different crusts for a total of 90 combinations to Pizza Hut's 11. "If Thais see a better pizza, they will pay more for it,'' he says. As he leads his mounted pizza warriors through Bangkok's hot, steamy night, he seems more than a mere pizza man. He is indeed a warrior with a mission: build a better pizza and they will come, he assures his troops. And throw...
Clinton said he felt our pain, but then he schmoozed with ultra-affluent Hollywood types, acquiesced to the whims of big donors, took things from the White House and retired to extravagant, upper-crust digs. Bill and Hillary Clinton are the American version of Ferdinand and Imelda Marcos. LINDA A. BIELINSKI Bartlett...
Then I realized, Martha is really about nostalgia. Like Restoration Hardware, Martha offers us the opportunity to buy a little upper-crust of American culture...
...fourth most abundant metal in the earth's crust, titanium surely deserves the attention it is enjoying. The birth of titanium cool probably started in 1997, when architect Frank Gehry used it in abundance for the Guggenheim Museum in Bilbao, Spain. Until then, the metal had been largely under cover. During the cold war, it was used primarily to build aircraft. When this need abated, the titanium industry promoted its other uses. Up to four times as strong as steel and half the weight, titanium is ideal for tennis rackets and skis. More cost-efficient ways to cut the metal...