Word: crustless
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Dates: during 2000-2009
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...pies. The shop claims to slice 40% off the carb load by replacing white flour with whole wheat and eliminating sugar from the dough. But those modifications surely won't cut it for some. Bearno's pizza chain, based in Louisville, Ky., is finding a ravenous market for entirely crustless creations that feature a base of mozzarella cheese to support the sauce and toppings. "It's pretty flimsy," admits managing partner Robert Mooney. But not in terms of sales, which are increasingly robust. Still, the concoction begs another question: Is a pizza a pizza without any dough...
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