Word: crusts
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Dates: during 1930-1939
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Beneath the upper crust of professional U. S. baseball is a goulash of minor-league clubs that range from Class AA down to Class D. Bottom crust is composed of 25,000 teams and 400,000 players rolled into an organization called the National Semi-Pro Baseball Congress...
...semi-pros, baseball is not a full-time job. The Bona Allens, like 50% of their bottom-crust classmen, are for the most part factory workers (at about $125 a month) for the company (Bona Allen leather company) that owns the team. The other half of the semi-pro class play on teams owned by small-town merchant groups or individuals with $5,000 and a yen to own a ball club. They include many a onetime major-leaguer on his way out, many a schoolboy on his way up. But the backbone of the semi-pros are barbers, butchers...
...fetish in the new army. ". . . We are training under tactical regulations and with materiél that are almost wholly obsolete,'' Major General Lynch wrote in the current Infantry Journal. "There should be no hesitancy in moving at once to a radical revision. . . ." Beneath the static military crust, new tactics, weapons, strategies are in the making. At the Air Corps' experimental Wright Field are such men as Major Carl F. Greene, whose wing designs largely made possible the modern monoplane, whose new pressure cabin is carrying military and commercial aviation into the substratosphere; Capt. Carl J. Crane...
...vice president of Burrus Mill & Elevator Co., Mr. O'Daniel used to plug sales of "Light Crust Flour" with a "hillbilly band" over a Texas network. A persuasive announcer and able musician, Salesman O'Daniel popularized not only his company's flour but songs of his own, Beautiful Texas and Sons of the Alamo. Four years ago he formed his own Hillbilly Flour Co., made a half-million dollars, got elected president of the Fort Worth Chamber of Commerce. He and his hillbillies stayed...
...Heavyweight Champion Joe Louis, basking in his prize-ring fame, has given his race big ideas. When the idol of the Negroes, who has grossed well over a million dollars in the past three years, took up riding-in-the-park as a pastime, the colored upper crust of Detroit. Chicago and Cleveland followed suit, bought expensive saddle horses. Last week Joe Louis persuaded his wealthy friends to ship their horses to Detroit. Except for the fact that there were only six events and 16 horses (two of them Bing Crosby and McDonald's Choice, belonging to Sponsor Louis...