Word: cruz
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Dates: during 1980-1989
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Still, the school's laid-back image has lately begun to work against it. Students today are reluctant to confront graduate schools and employers with unconventional college grade transcripts. As a result, enrollment at Santa Cruz began to slip after reaching 6,134 in 1976. Last year U.C. President David Saxon warned that the campus would have to trim its faculty unless enrollment rose significantly by 1983. This year the student body is up to 6,472 but that figure includes 460 students who wanted to go to the University of California at Berkeley and came to U.C.S.C. only...
...their parents titled Playing the Private College Admissions Game, now selling well in paper back, Moll is at work on a second book, The Public Ivies: Admission to a New National Elite. Joined by new recruiters, Moll plans to visit 600 high schools this year to sell Santa Cruz. Predictably he has also printed 30,000 copies of U.C.S.C.'s first glossy "view book" full of color photos of the Pacific seacoast and sunsets amid the redwoods. The essence of his sales pitch, though, is no more flamboyant than Clark Kerr's original vision of Santa Cruz. Moll...
...such "redirect," Sophomore Susan Evans, 19, says she likes U.C.S.C. and believes the professors "bend over backward" to help their students. She wants to graduate from Berkeley, though, because of its prestige. But redirected Berkeley Applicant Emily Buchbinder, 18 plans to stay at Santa Cruz, because, she believes, it has a better program in her major, politics. "I'm definitely glad I came here," she says. "I feel I belong, and I don't think I would have felt that way if I had gone to Berkeley...
Moll also intends to compete on price, since the yearly cost at state-supported Santa Cruz is as low as $3,400 for Californians. Says he: "Any number of families will strain to get the money for Stanford or Harvard or perhaps Duke. I'm not certain that those families will strain as hard to get $8,500 or more for less prestigious private colleges such as Skidmore or Vanderbilt or Boston University - superb as those institutions are. Here sits a state university that feels like one of those private colleges, at a lower price...
Faculty members at U.C.S.C. are anxiously awaiting the fruits of Moll's efforts, and have even pitched in by personally telephoning prospective students and offering to answer questions about the school. This year applications have increased. Many faculty members fear, though, that Santa Cruz's narrative evaluation system is threatened by the enrollment drive. Last year the academic senate came close to authorizing optional grading for students who desired it. Says American Politics Professor Karl Lamb: "If you have both systems, the grade, which is much easier to give, will drive out the evaluations." Adds his faculty colleage...