Word: cryder
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Dates: during 2000-2009
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...causes people to have a devalued sense of self, so spending more money on a new object - which people may identify, in a way, as an extension of themselves - starts to undo that deflation. "People want to value themselves, and this is one way to do it," says Cynthia Cryder, a doctoral candidate at Carnegie Mellon University and one of the study's authors. That same emotional hunger may help to explain other costly behaviors, according to the authors, like aggressively playing the stock market or prowling for a new romance. The takeaway, especially for anyone on a budget...
...focused don't spend as much. To break the link, you might, therefore, intentionally try to avoid self-focusing when you're sad simply by thinking of other people. "You could try to think about others by rehearsing a series of sentences that involve others as the subject," says Cryder. "That makes sense to me as a researcher." Or you might just call a friend, and instead of suggesting a trip to the mall...