Word: csi
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...approach is far from unique. Extremism and exaggeration are principal parts of everyday life: From sports to style and from language to theology, maximums are considered a must. From the NFL to CSI, extremism is on the rise and instant gratification assumed (faster replays, much more gore). And there are extreme headlines and exciting tabloids, quicker Internet and bigger holidays – so it’s really no surprise that we find it difficult to gain attention in the mundane of the everyday and thus resort to stretching the truth...
...thousands of buyers and foreign distributors who gathered for Mipcom. Participation in the annual supermarket sweep of TV buying was up to 12,500 registered participants, 10% more than last year and higher than it's been since 1985. On the heels of international hits like 24, Lost and CSI, American sellers not only wowed foreign buyers with a new slate of dramas but were commanding as much as $1.5 million an episode for a show like Desperate Housewives...
Whether it's Brazil, China or Russia, it's tough to find a television market where CSI: Miami is not on the prime-time schedule. Although the two other shows in producer Jerry Bruckheimer's franchise--CSI: Crime Scene Investigation and CSI: New York--are also hits, the lush, exotic backdrop of Miami coupled with its high-tech whodunit forensics have made Miami the most popular TV drama on the planet. More than 40 million viewers a week tune in compared with 18 million in the U.S. It's Top 10 in most countries where it airs...
Dazzling though it is, CSI: Miami is just one of a number of American shows that are driving the rebound of U.S. television globally. After years of shunning American programming (post-Baywatch's worldwide success) or relegating it to insomnia-challenged time slots in favor of locally made fare, foreign networks are bringing their checkbooks and appetites to the U.S. with a gusto that hasn't been seen in years. Foreign rights should ring up about $3 billion for U.S. producers this year...
...part, the expansion of satellite and cable channels throughout the world has vastly increased the need for more content, any content. But inspired by the performance last year of hits such as Lost, 24, Desperate Housewives and, of course, CSI, foreign buyers are also ponying up higher prices for this fall's new shows, in some cases paying 50% to 75% more for an American drama than they did three years ago. "These new shows have raised the bar for programming around the world and increased the provenance of American TV," says 20th Century Fox Television president Gary Newman...