Word: csonka
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Wide Receiver Paul Warfield. The bait that lured the 6-ft. 3-in., 240-lb. Csonka from the established National Football League and his $60,000 contract: a $500,000 cash bonus and $325,000 a year for three years in bank-guaranteed -salary. His job was just as big: to help give the new league star-studded credibility...
Cinderella Industry. Instead of leading the wobbly W.F.L. to prosperity, though, Larry Csonka had watched the starveling league die midway through its second season. Along with more than 350 other players, he had become a victim of the '70s retrenchment in sport. After a roaring decade of unprecedented growth, professional sport in some ways looks like a Cinderella industry heading toward midnight. Of the 23 teams in the American Basketball Association and World Hockey Association, only one is in the black. "There's no question about it," says Attorney Bob Woolf, who has negotiated hundreds of contracts...
...last week Larry Csonka, 28, was back at his 400-acre farm retreat in Lisbon, Ohio, preparing to settle in with his wife and two sons for his first fall in 17 years without football. "When my kids register for school here," he told TIME's Jay Rosenstein, "their father's occupation will be listed either as 'unemployed' or 'who knows...
Unlike most of the other W.F.L. players sidelined by the league's sudden death, Csonka at first had hopes that he might actually profit from it. Encouraged by his agent Ed Keating, Csonka thought for two days that he would be available for open bidding by N.F.L. teams. "I believe lightning has struck twice," said Keating as he arrived in Memphis the day the W.F.L. folded. "Larry is free to negotiate a deal with the Dolphins or another N.F.L. club and still draw his guaranteed salary from
Memphis." No way, announced Grizzlie Owner John Bassett. "Csonka is with me as long...