Word: cstv
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Nike will be sponsoring a new program on CSTV, called Nike Training Camp, which features various college coaches. The program will get such coaching celebrities as Maryland’s Gary Williams, Indiana’s Mike Davis and North Carolina’s Anson Dorrance...
Furthermore, CSTV will also play an integral marketing role next month in the introduction of the new Nike Training initiative, and will have its programming incorporated into Nike’s Football Rivalry Series this fall...
...CSTV affirms that it is committed to providing national exposure for student-athletes participating in more than 25 sports at over 1,300 colleges while maintaining the integrity of intercollegiate athletics...
Still, the intimacy of the internet and the monopoly of CSTV over collegiate exposure will enable marketers to increase their advertising. But Harvard director of sports communication Chuck Sullivan does not think it will infiltrate the Crimson athletic website extensively...
Currently, gocrimson.ocsn.com has a link where users can purchase merchandise from the Harvard Varsity Shop. The revenue from these sales support Harvard Atheltics. There are links to ocsn.com and collegesports.com (which is owned by OCSN), but there are otherwise no advertisements for outside retailers. Whether CSTV will change this remains to be seen...