Word: cstv
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Dates: during 2003-2003
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Last spring, CSTV televised NCAA regular and post-season action for Division-I baseball, women’s gymnastics and lacrosse, outdoor track and field and Division-III women’s lacrosse. The network also provided a full schedule of regular season baseball and men’s and women’s lacrosse games...
...secret that women’s sports generally receive less coverage in media, and Russell feels CSTV can help change this trend...
Nike will also benefit from the development of a market for collegiate athletics. The company announced that it was forming a new programming, marketing and advertising relationship with CSTV...
Nike will be sponsoring a new program on CSTV, called Nike Training Camp, which features various college coaches. The program will get such coaching celebrities as Maryland’s Gary Williams, Indiana’s Mike Davis and North Carolina’s Anson Dorrance...
Furthermore, CSTV will also play an integral marketing role next month in the introduction of the new Nike Training initiative, and will have its programming incorporated into Nike’s Football Rivalry Series this fall...