Word: cstv
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Dates: during 2003-2003
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...CSTV affirms that it is committed to providing national exposure for student-athletes participating in more than 25 sports at over 1,300 colleges while maintaining the integrity of intercollegiate athletics...
Still, the intimacy of the internet and the monopoly of CSTV over collegiate exposure will enable marketers to increase their advertising. But Harvard director of sports communication Chuck Sullivan does not think it will infiltrate the Crimson athletic website extensively...
Currently, gocrimson.ocsn.com has a link where users can purchase merchandise from the Harvard Varsity Shop. The revenue from these sales support Harvard Atheltics. There are links to ocsn.com and collegesports.com (which is owned by OCSN), but there are otherwise no advertisements for outside retailers. Whether CSTV will change this remains to be seen...
CSTV’s own website (www.cstv.com) is largely self-promoting, but does not include many outside advertisements either. But, there is a link to NCAAsports.com where patrons can purchase tickets to college events, and the Coca-Cola logo can be seen in a flashy promotion for a CSTV Sweepstakes...
Currently, CSTV is a little more than halfway to their goal of 100,000 names on the petition with 55,515 people...