Word: cuarto
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Dates: during 1930-1939
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...stands and sold native products to visitors. Through the crowds circulated vendors of the real, authentic Basilica cigarets, proceeds from the sale of which were, to be given by El Aquila Cigaret Co. to the alteration fund of the Basilica. El Aquila had first christened the cigarets Cuarto Centenario, but an impious competitor had quickly produced a brand known as Centenario, necessitating change of name and an advertisement denouncing the upstarts as crass mercenaries...
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