Word: cube
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Dates: during 1940-1949
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...leading sugar refiners, Tate & Lyle, were helped by a champion as ubiquitous and eloquent as Colonel Blimp ("Gad, sir, the Americans should be forced to pay us the money we owe them!") or long-nosed, war-born Mr. Chad ("Wot, no bacon & eggs?"). The free-enterprise champion was Mr. Cube, a personable lump of sugar invented by a 30-year-old ex-newspaperman and psychological warfare expert named Roy Hudson. On millions of sugar cartons, thousands of posters, pamphlets and ration-book covers, Mr. Cube's expressive face and thin, agile limbs have helped launch slogans like...
Last week, while the House of Commons staged a full-fledged debate over whether Mr. Cube constituted plain advertising or political electioneering (British law requires that all electioneering expenses must be made public), Mr. Cube turned up in another incarnation. His sponsors distributed free some 500,000 sets of Mr. Cube dice, neatly boxed in a miniature sugar carton together with rules for a new game called TATE & STATE. Each of Tate's dice has one of the letters S T A t E and a portrait of Mr. Cube on one of its six sides. The rules...
With that assurance, Tate &. Lyle went ahead with a new slogan to bedevil the Labor government. Beginning this week, its packages will carry a cartoon showing "Mr. Cube" pointing to sugar pouring from a gaping hole in a sugar box. The caption: "Nationalization will make a hole in your pocket and a hole in my packet...
...educated pencil, patented by Professor Samuel Lerner of Brown University. Its transparent cylinder works like a slide rule, figuring up cube roots and trigonometry as well as mere arithmetic...
...cube of sugar was melted, foaming...