Word: cubed
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...classic Southern California hyphenate: suburban dad--movie mogul. And while Cube is the most grounded of citizens, he still does things his own way in the movie business...
...paragon of paternal concern, Mr. O'Shea Jackson, is better known to the world as Ice Cube. As a teenager, he came straight outta South Central Los Angeles as a member of N.W.A. (Niggaz With Attitude), the most notorious rap group from the toughest ghetto in L.A. In their hit F___ tha Police, he grabbed the mike and fulminated, "Ice Cube will swarm/On any motherf_____ in a blue uniform." That sentiment earned him a stern letter from...
...Hollywood a top producer is somebody who spends a lot to earn even more. The result is blockbuster--or bankruptcy. Ice Cube has chosen a different route as star, producer and often writer. "We've taken the path of least resistance in Hollywood: comedies," he says of his production company, Cube Vision. "Where black movies are concerned, it's easier to get people to put up money to laugh than to cry." The recipe: make rowdy ensemble films with fine black actors. Lavish time and care; be stingy with nothing but money. Hope the core audience will expand to folks...
...works. The combined budgets for four Ice Cube--produced movies--Friday (1995), its sequel Next Friday (2000) and this year's All About the Benjamins and Barbershop (which Cube Vision co-produced)--were about $40 million. The combined take in North America was $185 million. Barbershop, a PG-13 celebration of community, has earned nearly $75 million on a $12 million investment. This week Cube launches the third in his R-rated Friday series, Friday After Next. And you can bet that it will end up where the others did: in the black...
Feel-good black comedies flourished in the '40s (with music stars like Louis Jordan), the '70s (with Sidney Poitier and Bill Cosby) and the early '90s, when the House Party series added comic rap. But no one has filled the niche like Cube. "He owns that corner of the market now," says Michael De Luca, the DreamWorks executive who signed on to Friday when he was at New Line...