Word: cubed
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...publishing circles, the cubists are hotter than Harold Robbins. With 6 million copies in print, The Simple Solution to Rubik's Cube, a 64-page booklet written by Stanford Chemist James Nourse, has become the fastest-selling title in the history of Bantam Books, outpacing Jaws and Valley of the Dolls. Buoyed by the acute aggravation of frustrated cube twiddlers, Nourse's book has topped bestseller lists in the U.S. and around the world from New Zealand to Nigeria. Says John May, managing director of George's Booksellers in Bristol, England: "The cube phenomenon is the biggest...
Penguin Books has sold 1.2 million copies of You Can Do the Cube, by Patrick Bossert, a 13-year-old London schoolboy. It has also been translated into half a dozen languages, including Dutch, German, Portuguese and Japanese. Among other tips, Bossert advises that a little Vaseline strategically applied to the inside of a cube will make its parts rotate faster. He can unscramble a lubed cube in 45 seconds. His royalties so far have totaled more than $100,000, but his father plans to salt most of that money away for his son's education and other future...
Inevitably, the popularity of Rubik's Cube has encouraged rip-offs as well as spinoffs. Counterfeit versions are available on street corners in some American cities for far less than the normal $5 to $10 price. Ideal Toy Corp., which holds the U.S. distribution rights of Rubik's brainteaser, has sued more than 20 American companies for importing fake cubes from such places as Taiwan and Hong Kong...
...beginnings of a cube backlash, though, are already apparent. Ballantine Books has published Not Another Cube Book, an anticube treatise that tells readers "How to Live with a Cubaholic" and "How to Kick the Habit." Entrepreneurs Steven and Roger Hill of Menlo Park, Calif., have produced what they call "the ultimate solution": the Cube Smasher, a plastic paddle guaranteed to pound the puzzle to bits. So far they have sold 100,000. Those who resort to the Cube Smasher may also be interested in a paperback released this month by Tor Books. Its title: 101 Uses for a Dead Cube...
...ambience of trust and suspicion." The best negotiations are inventive. A feistily savvy book, Herb Cohen's You Can Negotiate Anything, manages to convey the impression that all negotiations should even be fun; at the end of each, like the six solved faces of a Rubik's Cube, lies a "win-win" settlement-a mutuality in which both sides profit. Another recent book, Getting to Yes, arrives (a little more rigorously) at the same conclusion. The authors, Roger Fisher and William Ury, are members of the Harvard Negotiation Project, which explores various bargaining issues...