Word: cues
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...moral weakness. The distinction may sound trivial at first, but as a society, we tend to forgive the weak and shun the hypocritical. As psychologists Jamie Barden of Howard University, Derek Rucker of Northwestern and Richard Petty of Ohio State have shown, we often use a simple temporal cue to distinguish between the weak and the hypocritical: if you say one thing and then do another, you are much less likely to be forgiven than if you do one thing and then say another. Barden, Rucker and Petty use this example: a radio host says on-air that...
...what was reported as his death - was typically ingenious. Building on the fact that Elvis had a twin brother Jesse who died at birth, WWN claimed that Jesse had in fact survived, brain damaged and hidden away, and that when Jesse died in 1977 Elvis took this as his cue to disappear. It was Jesse, the twin, whose body was displayed in Elvis' open coffin...
...brief conversations and watch movies, and he recently recited the first 16 words of the Pledge of Allegiance. "I told him to say the pledge, and he did," says neuropsychologist Joseph Giacino of the JFK Johnson Rehabilitation Institute and the New Jersey Neuroscience Institute. "I didn't have to cue...
...cue for the release of long pent-up anger among Ethiopian patriots. Men such as Mulugeta Aserate Kassa. "People like me are still absolutely furious about what he said," says Mulugeta over breakfast. "What right has he got to be so paternalistic as to tell African leaders how to behave? My God, if he wants to ever come back here, he'll have to apologize." Mulugeta is a distinguished looking 56-year-old, with an exemplary Oxford English accent to match his pinstripe suit. He is also one of the organizers of the millennium celebrations. When he says of Geldof...
McHugh's senior colleague Susumu Tonegawa, a Nobel laureate for his work on the genetics of immunity, had uncovered a related mechanism, called pattern completion, several years ago. That enables you to retrieve complete memories based on just a single cue--for example, the question "Did we go to school together?" He and McHugh suspected, based on this earlier work, that they could identify the specific gene that regulated pattern separation...