Word: cuisinarting
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...Cuisinart vs. Robot-Coupe...
...Tell her she's the best by giving her the best food processor you can buy." That was the Mother's Day message to devoted husbands in an ad campaign that climaxed last week for the Cuisinart, the mechanical marvel that slices, dices, grinds and grates to produce treats ranging from paté to peanut butter. Cuisinarts, Inc. of Greenwich, Conn., which sells processors of various sizes, priced from $100 to $260, had good reason to launch the commercial blitz. Its status as the Cadillac of kitchen cutters is being seriously challenged by Robot-Coupe, the French firm...
...became a favorite tool of American gourmets after Carl Sontheimer, 67, a portly retired electron ics engineer from Connecticut, saw them at a French housewares show in 1971. Sontheimer soon signed an agreement with the manufacturer, Robot-Coupe, to market the processors in the U.S. under the trade name Cuisinart. Food mavens like Julia Child and Craig Claiborne immediately pronounced the machine magnifique, and sales took...
Called "Smaller Home and Garden, the house features "high ceilings, large windows, and airy skylights," not to mention lots of imitation redwood panelling. Hanging plants optional and Cuisinart not included...
...House decision followed months of controversy over PBS's ambitious plans to pack high-tone ads-Tiffany & Co., Cuisinart, Merrill Lynch-into its new nonprofit publication and use any "surplus" revenues, a euphemism for profits, for public-TV programming. Last July Washingtonian (circ. 101,000) magazine Publisher Philip Merrill asked the Federal Communications Commission to stop the Dial's four sponsoring stations -WNET in New York, KCET in Los Angeles, WETA in Washington, WTTW in Chicago-from giving the magazine free on-the-air promotion. The Dial, he argued, will compete against other magazines at an unfair advantage...