Word: cuisinarts
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Dates: during 1980-1989
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...Cuisinart vs. Robot-Coupe...
...Tell her she's the best by giving her the best food processor you can buy." That was the Mother's Day message to devoted husbands in an ad campaign that climaxed last week for the Cuisinart, the mechanical marvel that slices, dices, grinds and grates to produce treats ranging from paté to peanut butter. Cuisinarts, Inc. of Greenwich, Conn., which sells processors of various sizes, priced from $100 to $260, had good reason to launch the commercial blitz. Its status as the Cadillac of kitchen cutters is being seriously challenged by Robot-Coupe, the French firm...
...became a favorite tool of American gourmets after Carl Sontheimer, 67, a portly retired electron ics engineer from Connecticut, saw them at a French housewares show in 1971. Sontheimer soon signed an agreement with the manufacturer, Robot-Coupe, to market the processors in the U.S. under the trade name Cuisinart. Food mavens like Julia Child and Craig Claiborne immediately pronounced the machine magnifique, and sales took...
...shipped from France because they were defective. Recalls Sontheimer: "It was a major disaster, and by then I'd really had it. Robot-Coupe was not innovative, and their quality control was low." He struck a deal with a Japanese manufacturer to produce new mod els of the Cuisinart to augment his line, and before long he was selling more Japanese than French processors. Out raged executives at Robot-Coupe charged that Sontheimer was no longer promoting their models, and last year they severed his French connection...
Called "Smaller Home and Garden, the house features "high ceilings, large windows, and airy skylights," not to mention lots of imitation redwood panelling. Hanging plants optional and Cuisinart not included...