Word: culligan
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Soft & Sweet. NBC is beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests...
...vehicles for this sort of "scientific advertising," Supersalesman Culligan is making the most of NBC's "hotline" service for handling fast-breaking news. NBC's Stardust series will dot the broadcasting day with brief appearances by big show-business names-Marlene Dietrich, Bob Hope, George Gobel. Analysis Stardust is a projected series that will put top newsmen among the other stars. The Image series (audio documentaries) will be an ambitious collection of documentaries starting with Image: Russia, a 1½-hour-a-night, month-long study of the Soviet Union, "authenticated" by Hearst Columnist Bob Considine...
...Culligan, Inc. of Northbrook, Ill. introduced a new water-softener appliance by setting up giant faucets with running water outside assembly halls at eight regional sales conventions. Inside each darkened hall, a single spotlight fell on a stage curtain which parted dramatically with an explosion and cloud of smoke to reveal the new gadget. The shows cost $35,000. But they were worth it. They netted $1,000,000 in orders...