Word: culligan
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Dates: during 1970-1979
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...there are any truly American sounds, one is surely the radio station break, complete with fragmentary tune and a slick chorus−"Double-yew Emmm Eeee Ellll, Light and Lively!" Blame it on Pepper & Tanner of Memphis, those wonderful folks who also brought you "Hey, Culligan Man" and the Roto-Rooter jingle (". . . and away go troubles down the drain...
...three books published this year by former Post executives, none reflects the ugliness more graphically than Otto Friedrich's Decline and Fall (Harper & Row; $10). The others-Matthew J. Culligan's The Curtis-Culligan Story (Crown) and Martin S. Ackerman's The Curtis Affair (Nash)-are by two former presidents of the Post's parent, the Curtis Publishing Co. Though reputed swashbucklers in business, Culligan and Ackerman are plodders in print, offering little more than inarticulate exercises in self-justification. Former Managing Editor Friedrich's book is not without self-praise, but for the most...
Some of the episodes are already familiar: the mutiny led by Editor Clay Blair and Wall Street Investor Marvin Kantor against Culligan, which ended with all three walking the plank; the fling at "sophisticated muckraking," which ended in the Post's losing a $460,000 libel suit and some of its good reputation; the advent of Ackerman, who arrived like the U.S. Cavalry, complete with his own bugle call-"I am 36 years old, and I am very rich. I hope to make the Curtis Publishing Co. rich again...