Word: culligan
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American Caster, a furniture-equipment maker, was nabbed by the Los Angeles Toxic Waste Strike Force, a team formed of police, sheriff and sanitation and health officials. The unit has devised unusual penalties for big polluters. Among those caught was a Los Angeles franchise of Culligan International, which was found guilty of improper toxic-waste disposal. It had to supply free, bottled, purified water to several customers, and its president spent three months in jail and paid a $100,000 fine. Confessional ads are the latest strike-force tactic. Says Barry Groveman, who directs the special unit: "An ad like...
...there are any truly American sounds, one is surely the radio station break, complete with fragmentary tune and a slick chorus−"Double-yew Emmm Eeee Ellll, Light and Lively!" Blame it on Pepper & Tanner of Memphis, those wonderful folks who also brought you "Hey, Culligan Man" and the Roto-Rooter jingle (". . . and away go troubles down the drain...
...three books published this year by former Post executives, none reflects the ugliness more graphically than Otto Friedrich's Decline and Fall (Harper & Row; $10). The others-Matthew J. Culligan's The Curtis-Culligan Story (Crown) and Martin S. Ackerman's The Curtis Affair (Nash)-are by two former presidents of the Post's parent, the Curtis Publishing Co. Though reputed swashbucklers in business, Culligan and Ackerman are plodders in print, offering little more than inarticulate exercises in self-justification. Former Managing Editor Friedrich's book is not without self-praise, but for the most...
Some of the episodes are already familiar: the mutiny led by Editor Clay Blair and Wall Street Investor Marvin Kantor against Culligan, which ended with all three walking the plank; the fling at "sophisticated muckraking," which ended in the Post's losing a $460,000 libel suit and some of its good reputation; the advent of Ackerman, who arrived like the U.S. Cavalry, complete with his own bugle call-"I am 36 years old, and I am very rich. I hope to make the Curtis Publishing Co. rich again...
...Late. Though on its knees, the Post did not succumb without a struggle for new life. In 1962, Curtis directors found a new president in Matthew J. Culligan, a dashing former advertising man who had reversed the skidding revenues of NBC's Today show. Culligan hired and fired, wheeled and dealed, and managed to shore up Curtis' finances for a while. He installed Clay Blair Jr. as editor in chief of the Post; Blair's "sophisticated muckraking" changed the character of the magazine and made for lively reading, but it also led to at least six libel...