Word: culligan
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MacNeal's dismissal temporarily stalled any major deal until Curtis finds a new president. Last week the company was conducting a public search to fill the job, at a lower salary. Most likely candidate was Adman Matthew Culligan, 44, a director of Interpublic, Inc., the parent company of the McCann-Erickson advertising agency...
Soft & Sweet. NBC is beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests...
...vehicles for this sort of "scientific advertising," Supersalesman Culligan is making the most of NBC's "hotline" service for handling fast-breaking news. NBC's Stardust series will dot the broadcasting day with brief appearances by big show-business names-Marlene Dietrich, Bob Hope, George Gobel. Analysis Stardust is a projected series that will put top newsmen among the other stars. The Image series (audio documentaries) will be an ambitious collection of documentaries starting with Image: Russia, a 1½-hour-a-night, month-long study of the Soviet Union, "authenticated" by Hearst Columnist Bob Considine...
...Culligan, Inc. of Northbrook, Ill. introduced a new water-softener appliance by setting up giant faucets with running water outside assembly halls at eight regional sales conventions. Inside each darkened hall, a single spotlight fell on a stage curtain which parted dramatically with an explosion and cloud of smoke to reveal the new gadget. The shows cost $35,000. But they were worth it. They netted $1,000,000 in orders...
...record of four months of such evidence filled 3,000 typewritten pages, which Commissioner Warren turned over to the Mayor. Immediate upshot was that three detectives and a patrolman were dismissed, five police officers, including Chief Culligan, were suspended "pending further developments," grand jury and bar association inquiries were started and anyone in St. Paul who had recently had any shady dealings with the police found himself sitting on the anxious bench...