Word: cullman
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Dates: during 1950-1959
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...Joseph Frederick Cullman III, 45, executive vice president of Philip Morris Inc. (Philip Morris, Marlboro, Parliament), was elected president and chief executive officer to succeed O. Parker McComas, who died of a heart attack last week at 62. "Joe Third" Cullman had been groomed by McComas since he joined Philip Morris as vice president in 1954, when it bought Benson & Hedges. Member of a wealthy tobacco family (Manhattan's Cullman Bros. Inc.) that owns some 80,000 shares (2.5%) of Philip Morris common stock, Joe Cullman graduated from Yale ('35), worked as a $15-a-week cigar-store...
Died. Joseph F. Cullman Jr., 72, president of Cullman Brothers, Inc., director and chairman of the executive committee of Philip Morris & Co., Ltd., Inc.; in Manhattan. Cullman added Benson & Hedges to the family interests in 1941, built up B. & H.'s Parliament brand into the first nationally known filter cigarette. In 1953 he negotiated a merger with Philip Morris...
There were famous names among the 104, including daughters of Laurance Rockefeller, Irving Berlin and Howard Cullman, and some who were unknown beyond the limits of Scarsdale and Greenwich (one debutante came all the way from Minneapolis). Most were greeted with a proud, polite pitter-patter of applause from their parents' boxes or tables; others got ovations. When Miss Gary Latimer, who had been dubbed the "No. 1 Glamour Deb" by New York society editors, appeared, it was like the arrival of a movie queen on the 20th Century Limited: a murmur ran through the crowd, flashbulbs popped...
Tobacco has been a tradition in the Cullman family since Joe's German-born grandfather began making cigars in the 1850s. ("His cigars," Joe's grandmother used to say, "put more Union soldiers out of action than all the Confederate bullets.") His family had long owned Tobacco & Allied Stocks, with various tobacco investments, but never rolled its own cigarettes until the family trust bought Benson & Hedges...
Both Al Lyon and Joe Cullman have achieved phenomenal growth for their companies with opposite selling techniques. Lyon used plenty of noise in his ads (little Johnny's annoyingly unforgettable cry) and bold slogans ("No Cigarette Hangover"). Cullman was content to push Parliaments with dignified understatements ("removes much of the tar-keeps all loose bits of tobacco from reaching your lips") and snob appeal. Both approaches worked. Since Lyon became president in 1945 he has pushed Philip Morris sales from $185 million to $315 million last year, its profits from $6,800,000 after taxes to $11.3 million. Since...