Word: cult
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Dates: during 2000-2009
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...poverty-stricken young men. This is one country where many insurgents would drop their weapons if someone paid them to do something other than fight. It may come as a surprise to many Americans that fitness and weight-lifting are fast-growing crazes in Kabul and a popular cult figure is California Governor Arnold Schwarzenegger. The governor's likeness can be found at makeshift gyms throughout the city, which use cinder blocks and old Soviet tank parts for equipment. To many young Afghans, Schwarzenegger embodies the virtues of discipline, goal-setting and accomplishment. Afghans prefer the U.S. to the Taliban...
...improvements. And both have remained lean - with about 5,000 employees between them and small, stable management teams. Both have leaned heavily on slick industrial design. And just as Nintendo has become hip again with its underdog approach to video-game design, Zojirushi has been brewing up its own cult following with its sleekly crafted gizmos...
Hamburgers. Fries. Soft drinks. After decades of Big Macs and Whoppers, that combo hardly seems to qualify for cult status. But as this entertaining corporate history demonstrates, doing something basic--but exceedingly well--has catapulted In-N-Out Burger to pop-culture stardom. The California-based chain, which owns 232 restaurants in the Western U.S., causes "burger jams" every time it opens a new location. Famous habitués, from Tom Cruise to Julia Child, have given the fare impassioned (unpaid) endorsements. In short, says Perman (a former TIME writer), "it is the envy of the industry and the darling...
...favor specific brands, said he doesn’t see that as evidence of a sartorial void. “It’s like trying to say: What do all baseball players wear?†he said. “It’s not like a cult; it’s just like any other sport.†Slaughter, though pleased with lacrosse’s popularity, disagreed with Valsi’s cultural assessment. “Lacrosse isn’t a rich kid, preppy thing or just a hanging out thing. That?...
...taken by Carpio’s charisma during shopping period that she enrolled in English 192p without any previous knowledge of postmodernism. Carpio’s popularity is known amongst students and faculty alike. “She must rank as a ‘cult professor’ with a big following,†says Werner Sollors, a professor in both the English and African and African American Studies departments. “She should patent her method...