Word: cults
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...Invisible Monsters gives readings in concert halls, has been known to throw inflatable sex dolls into the audience and inspires fans to tattoo his name onto their arms. The novelist's official fan site boasts over 47,000 crazed Palahniuk-heads who openly refer to themselves as the Cult and sell book-tour T shirts the way music acts sell concert tees. His latest book, Pygmy, follows the terror plot of an adolescent foreign-exchange student/secret assassin as he infiltrates and tries to destroy middle America. Palahniuk talked to TIME about the new novel, how he accidentally offended the entire...
...poverty-stricken young men. This is one country where many insurgents would drop their weapons if someone paid them to do something other than fight. It may come as a surprise to many Americans that fitness and weight-lifting are fast-growing crazes in Kabul and a popular cult figure is California Governor Arnold Schwarzenegger. The governor's likeness can be found at makeshift gyms throughout the city, which use cinder blocks and old Soviet tank parts for equipment. To many young Afghans, Schwarzenegger embodies the virtues of discipline, goal-setting and accomplishment. Afghans prefer the U.S. to the Taliban...
...best initial solution in a country where Taliban commanders, financed by opium and other illegal activities, are buying the loyalty of poverty-stricken young men. It may come as a surprise to many Americans that fitness and weight-lifting are fast-growing crazes in Kabul, and a popular cult figure is California Governor Arnold Schwarzenegger. To many young Afghans, he embodies the virtues of discipline, goal-setting and accomplishment. Afghans prefer the U.S. to the Taliban, but they have suffered too long from 40% unemployment and a reconstruction that never arrived. Ralph Lopez, CAMBRIDGE, MASS...
...improvements. And both have remained lean - with about 5,000 employees between them and small, stable management teams. Both have leaned heavily on slick industrial design. And just as Nintendo has become hip again with its underdog approach to video-game design, Zojirushi has been brewing up its own cult following with its sleekly crafted gizmos...
Hamburgers. Fries. Soft drinks. After decades of Big Macs and Whoppers, that combo hardly seems to qualify for cult status. But as this entertaining corporate history demonstrates, doing something basic--but exceedingly well--has catapulted In-N-Out Burger to pop-culture stardom. The California-based chain, which owns 232 restaurants in the Western U.S., causes "burger jams" every time it opens a new location. Famous habitués, from Tom Cruise to Julia Child, have given the fare impassioned (unpaid) endorsements. In short, says Perman (a former TIME writer), "it is the envy of the industry and the darling...