Word: culturale
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Dates: during 1940-1949
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Whether they liked it or not, London barflys were getting a bit of art with their "swipes" (weak, austerity beer). Four big London brewers, Barclay, Whitbread, Watney, and Courage had combined to make pub-crawling more cultural. In 1944 they commissioned some ?5,000 worth of drawings and watercolors. Last...
Of all times to start a literary magazine in Britain, Cyril Connolly picked December 1939. Europe's lights were blinking out, and England was in for it, when he lit his brave little cultural candle. He called it Horizon, and got a millionaire milkman's son to foot...
Connolly knew that sooner or later, by accident or design, most highbrow "little mags" duck down some intellectual by path.* At its end is a trap: mixed up in parlor politics, or tripped up by literary politics, they spend their days tootling for whatever cause they are stuck with. To...
Editor Connolly, 42, who looks like a plump, middle-aged baby, is the grandson of an admiral, and the son of an Army officer. He went to Eton and Balliol, where he studied the classics, served the late Logan Pearsall Smith as secretary and disciple, covered the Spanish war for...
So in 1926 he started the Book-of-the-Month Club to tap this mass market. He rediscovered the ever-new old fact that Americans like to have culture sold to them. He set up a board of five cultural experts, to choose a book a month for B.O.M.C. members...