Word: culver
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...Culver City, Calif...
...salute Goldwater's courage-whatever you think of his wisdom? Who was the last candidate you can recall with such guts? Here is a man who would rather be right (in a double sense) than President-if the choice must be made. A. CULVER GORDON Hawthorne...
Last week, in prime evening time, NBC bravely sent Mr. Novak to war against ABC's Combat, and CBS's Marshal Dillon on the theory that he can divert millions of viewers from shooting to scholarship. His "Jefferson High," founded at MGM's Culver City studios, is based on research at 50 live high schools. In real life Novak is Actor James Franciscus, 29, onetime flatfoot on Naked City. He went to Taft and Yale and never attended a public school, but he is handsomer than TV Hardin and can speak real English out of both sides...
...established consumer product can be toppled by a forcefully promoted newcomer. But, he says, "we realize this vulnerability cannot go on forever, so we are determined to exploit it thoroughly before the situation is corrected." Right now, another "20 or so" new products are in the works at Alberto-Culver...
...worked for a number of small companies (everything from moth cakes to perfume), directed the TV ad campaign that made Stopette the best-selling deodorant of the early 1950s. Unhappy to see someone else get most of the benefit, he borrowed $488,000 in 1955 to buy Alberto-Culver and promptly dropped 24 of its 25 small-selling products to concentrate on VO5 hairdressing, began adding a line of new hairsets, rinses and shampoos...