Word: cunard
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Dates: during 1990-1999
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WHAT A STRANGE COINCIDENCE THAT Cunard's flagship, Queen Elizabeth 2, was launched by the monarch herself in 1967. Both the House of Windsor and the money-losing cruise-ship company, a division of Britain's Trafalgar House PLC, have endured a series of public calamities--although at least the toilets haven't been exploding in Buckingham Palace, as they were aboard the QE2 during its infamous Cruise to Hell in late...
...Cunard, with sales of about $440 million, managed to run up $24.6 million in operating losses last year even as the cruise market was flourishing. Still, the company has 37% of the luxury-cruise market and five of the 10 top-rated ships...
Kvaerner, which also builds ships, is fishing for $400 million for Cunard, but it may wind up keeping the company if it doesn't get its price. Two would-be buyers, Carnival and Royal Caribbean, say they are not currently interested. Roderick McLeod, a Royal executive, told Lloyd's List, "The company has a marvelous name, dating back some 150 years. But in terms of current condition and assets, there's nothing we would gain from them...
Classic lines such as Cunard, now 150 years old, continue to cater to the older, more affluent customers seeking highly personalized service. Besides its regular transatlantic and international cruises, Cunard has two luxury yachts, the Sea Goddess I and II, with only 116 berths each for cruises costing $10,000 for a week's holiday for two. "On the Sea Goddess, it's like being an invited guest on a yacht," says Ronald Santangelo, senior vice president. "If you get up at 3 a.m. and wander out to the hot tub and would like to have caviar and a bottle...