Word: cunard
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Married. Peter Sellers, 44, multi-faceted British comedian; and Miranda Quarry, 23, stepdaughter of Lord Mancroft, former Tory minister and director of the Cunard Steam-Ship Co.; he for the third time (previous wives: Actresses Anne Hayes and Britt Ekland), she for the first; in a civil ceremony in London...
After jet planes drained the profits from its once lucrative transatlantic passenger trade, Britain's Cunard Steam-Ship Co. sold the money-losing Queen Mary and Queen Elizabeth to American investors, who hoped to make a royal killing by converting the ships into dockside attractions. From the beginning, the new owners have been beset by problems. So far they have spent $40 million on the two uncompleted projects, and by every indication the money will not be recouped for years...
...Queen Elizabeth's woes have become even more acute since Cunard sold the ship last year for $8,600,000 to an American consortium, which hoped to convert her into a hotel in Port Everglades, Fla. Unable to raise money, the group sank into bankruptcy. The Elizabeth is scheduled to be auctioned off Sept. 9, and her future is uncertain. The Port Everglades Commission, the municipality's governing body, has decreed that the ship must leave the harbor by December. The pollution-control office of Broward County, in which the liner is moored, has cited her smoky stacks...
Late Sweetheart. The ship's greatest test, public acceptance, is yet to come. The Cunard Line has gambled $71 million, loaned by the British government, on the concept of the ship as a floating resort hotel for young Americans willing to spend an average $72 a day for "the first vacation city that isn't tied down." "With this ship," says Cunard Chairman Sir Basil Smallpeice, "we are out of the transportation business and into the leisure business...
...finding one's way about the ship ("I feel like Ariadne in the labyrinth" said a London matron). Though food and service may improve as the crew settles into routine, the ship's eventual profitability remains a large question mark. "The trouble," said a steward, "is that Cunard hasn't made up their minds whether they want a ship or a bloody hotel...